Research that powers
Why Not I
We build on proven science.
Every feature of Why Not I is grounded in peer-reviewed evidence showing that preventative mental health and performance monitoring works for elite athletes.
Digital Mental Health Tools Welcomed by Elite Athletes
01 October 2024
382 elite athletes showed strong acceptance of e-mental health, provided tools are private, easy to use, and linked to performance benefits.
Published by…..
Frontiers in Sports & Active Living
This evidence underpins Why Not I’s athlete-first design — simple, secure, and performance-relevant.
Hybrid Care: Digital + Human Support Is Best
14 December 2020
Review highlights that digital self-reporting, paired with AI and traditional care, enables earlier detection and more effective support for elite athletes.
Published by…..
JMIR Formative Research
Why Not I combines AI-driven monitoring with human-in-the-loop support — prevention, not just reaction.
IOC: Mental Health Is a Performance Factor
28 November 2019
International Olympic Committee consensus confirms mental health issues are common in elite sport, affecting availability, injury risk, and performance.
Published by…..
British Journal of Sports Medicine / IOC
Why Not I aligns with IOC best practice — embedding daily check-ins and preventative care into elite sport.